EVO™ Brand Design

I studied the designs of other renewable energy companies with similar goals to EVO and determined that the best visual styles and branding were clear, minimalistic, and approachable.

I created 50 sketches of possible logo designs, and chose the best five for further development. The selected design was then perfected through type studies and mark refinements in order to effectively represent EVO as a company.

The final design's shape resembles a recycling symbol as a reminder of EVO's commitment to cleaner energy, and the abstract landscape within represents the five sources of energy that the company offers.

Letterhead (8.5'' x 11''), Business Card Front/Back (3.5'' x 2''), Mailing Label (4.25'' x 2.625''), Business Envelope (9.5'' x 4.125'').

I designed several mockups of items useful to employees to further the branding of EVO. Pictured are designs edited in Photoshop for a polo t-shirt, reusable water bottle, mousepad, and company cargo van.

EVO as a renewable energy company needs to portray a consistent and approachable experience to its clients. Conveying clear information on its services as well as advertising for a cleaner and more sustainable future were the main goals of the materials. Displayed are designs for a folder (front/back), sales sheet (front/back), two online ad banners, and two brochure covers.

An overview for best use practices of the EVO brand as well as an in-depth look into designs of previously mentioned materials can be viewed in the PDF version.